IBM Project

The research project IBM (Innovation in Business Modeling – Innovation in the development of business models) intends to explore the effects of R&D activities in support of the creation of innovative business models.

The first phase of the project involves the examination of business models aimed at characterizing the R&D components able to promote their development. The second phase involves identifying the areas with the highest potential for innovation, change and evolution, for the development of innovative business models. Finally, the IBM project aims to define specific frameworks for the integration of R&D activities in the creation of new business models.